Cobalt, Marchex Take Pay-Per-Call to Auto Dealers
We thought there must be a reason why VoiceStar, Marchex’s Pay Per Call unit, had such a prominent presence at the North American Dealer Association (NADA) show in February. Now we know: The company...
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(Most of) Admission Corp. Sold to Cobalt
Admission Corp. has sold its Spotlight Ads division to Cobalt Group, which provides services to over 40 percent of U.S. auto dealers. The company retains control over its intellectual property and...
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Dealix Launches New Leads Platform
Online leads for cars are broken. The vast majority of auto shoppers won’t even fill out a request for bid because they think they’ll get inaccurate, incomplete and tardy information back from the...
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Cobalt: Car Buyers 3X More Likely to Click Thru on Mobile Than Web
In the wake of GM’s bankruptcy, auto dealers are being pitched mobile applications and other technology that would steer likely customers their way. Cars.com reports success with its mobile app, and...
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Dealix Rolls Up ‘Big 3′ Portals for Auto Quotes
Providing price quotes to online auto shoppers (and the auto ecosystem of lead providers and OEMs) has been a tough business for third party auto sites. It involves a lot of interaction with thousands...
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Dealix Guarantees Its Leads are Good
Quality guarantees are the name of the game in 2009. On the consumer side, ServiceMagic and Idearc Yellow Pages have guaranteed the quality of work for their advertisers. Now, on the advertiser side,...
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